The process of collecting contact and property information from a potential customer. In lawn care and holiday lighting, this typically happens via online intake forms, QR codes, or website widgets.
Effective lead capture tools are the top of the sales funnel. QR codes on trucks, yard signs, and business cards that link to intake forms turn every job site into a marketing opportunity. Capture forms should ask for name, address, service type, and contact info.
"A contractor printed their QR code on 50 yard signs. By the end of the season, 23 leads had scanned the code and submitted intake forms."
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