A potential customer who has expressed interest in services but has not yet received or approved an estimate. The first stage of the contractor sales funnel.
Leads come from intake forms, QR codes, referrals, and phone calls. A well-managed lead pipeline tracks the status of every prospect — new, estimating, estimate sent, approved, paid — so no opportunity falls through the cracks.
"After 3 weeks of running a QR code campaign on yard signs, the contractor had 19 new leads in their pipeline ready to estimate."
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