Definition

QR Code (Lead Capture)

A scannable barcode that links directly to a contractor's intake form or booking page. Placed on trucks, yard signs, business cards, or door hangers to capture leads in the field.

In Depth

QR codes on physical marketing materials turn passive impressions into active leads. A homeowner who sees a neighbor's lawn being serviced can scan the code on the truck and submit their info in under two minutes.

Example Usage

"The contractor added a QR code to the tailgate of their truck. Within a month, they'd received 8 new leads from neighbors who watched them work."

Related Terms

Put QR Code (Lead Capture) into practice

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