Definition

Follow-Up

A scheduled action to re-engage a potential customer who has received an estimate but hasn't responded. Can be an SMS, email, or phone call.

In Depth

Research shows that most sales require multiple touchpoints. Contractors who follow up within 48 hours of sending an estimate close significantly more jobs. Automated follow-up reminders help ensure no lead goes cold.

Example Usage

"BidSwift reminded the contractor to follow up with 5 leads who hadn't responded to estimates sent 3 days earlier. Two of them booked on the same day."

Related Terms
Lead StatusEstimate Link

Put Follow-Up into practice

BidSwift is estimating software built for lawn care and holiday lighting contractors. Apply these concepts in every estimate you send — satellite measurement, material markup, and professional estimate links in one tool.

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