Step-by-step guide to generating AI holiday lighting previews and using them in estimates to dramatically increase your close rate.
You need a clear photo of the home's front facade — from street level, showing the roofline and front elevation. This can come from a site visit, the customer's intake form photo upload, or a Google Street View capture.
Open the lead in BidSwift, navigate to the AI Preview section, and click Generate. BidSwift's AI creates a realistic rendering of holiday lights on the specific home — taking 30–60 seconds.
Preview the result. If the AI placed lights in unintended areas, regenerate. Most first-generation results are usable with minor prompting adjustments. Save the result you're most satisfied with.
Add the AI preview to the estimate. Customers see a before/after comparison in the estimate link — a photo of their actual home, and a realistic rendering of the finished lighting display.
When you send the estimate, mention the preview directly: "I included a preview of what your home could look like this holiday season." This draws attention to the most powerful conversion element in the estimate.
Previews work best with clear, daytime photos taken from the street in dry conditions.
Including a preview in your estimate can double your close rate for holiday lighting installs.
Ask customers to upload a front-of-house photo in the intake form. This removes the friction of needing to visit before estimating.
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